When we talk about promoting a brand or an application on the app store, the first impression is the most crucial step of it. If you cannot make an impact at first glance, it doesn’t matter what your app offers in-depth to the user. A well-planned and designed, eye-catching App Preview Video would impact the visibility and increase your audience’s curiosity, leading to increased downloads and eventually adding up to your revenue.
Purpose of the App Preview Video
The main purpose of the app preview video is to offer a glimpse of your app’s features, overall interface and functionality, along with the overall experience. This makes it a very important tool for converting visitors into leads. It is essential to choose the right tools to create your app’s preview video, and choosing the right video editor for PC is the most efficient way to get the professional results you are looking for.
In this article, we will be guiding you through the process of creating a stunning app preview video to submit to the App Store using a video editor for PC. We will start by developing a comprehensive plan and designing a professional script leading to editing it with a PC-based video editor to ensure that the preview of your app stands out in the competitive marketplace. Let’s dig into the details:
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Understand the Requirement of App Store
Before you start devising a plan for your app preview video, it is important to familiarize yourself with the App Store’s basic guidelines and requirements. Apple store has the following required specifications:
- The length of the app preview video should be between 15 – 30 seconds
- The resolution of the video should be a minimum of 1080 px or higher.
- The ratio of the video should be according to the device it is meant to represent, i.e. 9:16 for iPhones and iPads
- The content of the video should contain elements of real gameplay and app features and should not include any exaggerated content
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Develop a Comprehensive Plan for your App Preview Video
This step is crucial to ensure that you do not lose the focus of your video. The content should contain and portray the message you wish to deliver through your app preview video. Here is what you need to be careful about:
- Ensure that the app preview showcases the unique features of your app, it should portray the seamless user experience and visually appealing graphics
- Make sure to keep it concise and to the point in order to keep your viewer engaged
- Use a pre-written script so you highlight the main idea behind your app design and can convey the app’s message.
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Record the App Preview Video
Record the footage using a high-quality device, it can either be your mobile phone or you can even use the screen recording feature to show the real gameplay. Following are the key points to keep in mind while filming your app preview video:
- If you are planning to record the app preview video for a mobile application, ensure to use the mobile device to record the gameplay or the app functionality. You can either use built-in screen recording applications in your mobile device or you can download a dedicated screen recording software.
Note: Before starting your recording, make sure to test that all the features are working correctly.
- If you are recording the video for desktop or your PC, use that device to record the App Preview Video.
- Make sure to focus on the key features and elements of your app to showcase what it truly is instead of distracting the viewer with unnecessary information
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Enhance the App Preview Video with a Video Editor for PC
Now that you have your video recorded, it’s time to edit your video using a video editor for PC. A dedicated video editor provides various advantages to you like allowing you to add the effects, enhance the view of the image and add graphics or elements to improve the overall viewer’s experience. Here is how you would edit your video:
- Import the video onto the video editor for PC and then drag it to the timeline
- Now you can trim or rearrange the clips to create a seamless video
- You can add transitions and effects for a smooth transition of the visual content.
- Include any graphics, elements, overlays, text or callouts
- You can even add music, and sound effects or add a separate voice-over file
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Optimize the Video for App Store
Once done, download the video in the format which the App Store requires. Check for the required resolution and ratio of the video to ensure that you download the required file.
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Test your App and Refine it
Before you submit the App Preview Video for review on the App Store, test it on different devices it is meant for to make sure that it is easily accessible and plays without any glitches.
Using a dedicated video editor you can create high-quality App preview videos and make sure that you grab the attention of your viewers and can convert those viewers into dedicated users. Do not forget to highlight the key aspects of your app in the video to arouse curiosity in the user. Make sure to market your video and to review the statistics to monitor the viewer’s engagement and their watch time etc.
