“If your business is not on the internet, then your business will be out of business,” said BILL GATES, emphasizing a dire need for business to improve their online presence. But how would they do it? One winning strategy for this purpose is digital marketing.
It helps businesses improve their online presence and stay ahead of the curve, which is paramount for their success and growth. With the unending number of apps available for digital marketing, it feels overwhelming to go with the fitting choice.
However, those who have used them observed a highly positive outcome, like simplifying your efforts, enhancing productivity, and accelerating overall marketing effectiveness.
Whether you want to hire mobile app developer to market your app or do DIY app marketing, we have rounded up the nine best digital marketing strategies that will help you strengthen your digital marketing efforts to bring up better results. Let’s get started.
1. SEMrush – Master SEO & Stay Competitive
Online marketing will become easy when you start using Semrush for digital marketing purposes. It helps individuals enhance their Search engine optimization game with the best keywords, track your ranking, and keep a spy on your competitors.
Semrush makes it less complicated to have competitor analyses, such as its key strengths to drive traffic, its high-ranking keywords, and its overall SEO audit in its premium version. It will show you all this to help you get an idea of what is working in the market and what more you can do to crush opponents. Also, It recognizes content opportunities so you can create blog posts or pages that fill gaps in your strategy.
2. HubSpot – Your All-in-One Marketing Hub
HubSpot is a multipurpose platform that allows you to manage your complete marketing workflow. This tool includes everything from email marketing, lead generation, social media management, customer relationship management, and much more.
HubSpot is primarily admired for its ability to streamline your entire inbound marketing strategy. If you need to track leads, segment your audience, or automate follow-up emails, this will do it all for you. With CRM functionality, it ensures that every single engagement done with a prospect or customer is logged.
It’s a marketing powerhouse that grows with your business, keeping you organized and focused on what matters. As a result, you get strong relationships and convert leads into loyal customers.
3. Buffer – Stay On Top of Social Media
Did you know how hard and time-consuming managing your social media posts is? It’s backbreaking when you have to deal with a large number of sites. Buffer makes sure that your social media apps remain active with a need to remain always online. It allows marketers to schedule posts across various platforms like Twitter, Facebook, LinkedIn, and Instagram, all with a single dashboard.
Buffer is primarily advantageous in scenarios when you have a month of posts lined up or just a week’s worth of content; these tools ensure that your online presence never misses a beat. And with their handy analytics, you’ll know what’s working and what needs tweaking. Think of it as your social media autopilot, keeping you on track while saving you time.
4. Google Analytics – Know Your Audience
Data has a major role in the success of marketing complaints as it allows individuals to remain relevant and make smart decisions. This creates an urge among marketers to rely on Google Analytics to bring up insights about who their target audience is.
For example, you have an eCommerce site to run; with Google Analytics, you can easily know how visitors feel about your site. What pages are they sticking around on, and where are they dropping off? Google Analytics has an answer to all of these questions.
This tool is free to use and helps businesses rigorously understand their audience’s behaviour, refine their strategy, improve their website performance, and increase conversions.
5. Canva – Design Made Easy
If you are struggling to create impressive graphics designs, Canva is here to save the day. This tool is easy to use, making it convenient even for those unfamiliar with a graphics design niche. They can easily create amusing and eye-catching visuals to serve specific needs.
Whether you need an image for an Instagram post, design a file, or want to draft an entire business presentation, the Canva tool has a golden range of templates to help you quickly get started.
It has a massive library of stock photos, icons, and fonts, so you can keep your marketing visuals looking professional without breaking a sweat (or the bank!).
For instance, using tools like an online QR code generator can streamline your marketing efforts by making it easier to engage customers through scannable codes that link to your online content.
6. Mailchimp – Simplify Email Marketing
Email marketing is often considered a difficult and rewarding endeavour for businesses to connect and convert their clients. While the use of email Mailchimp makes it easy as a pie to do.
For those who want to send a newsletter, announce a sale, or nurture leads, Mailchimp’s simple working interface allows marketers to run impactful campaigns without any hurdles.
It also lets you automate your emails to send targeted messages based on your audience’s behavior, so you just have to set it up once and let it run while you focus on your core tasks.
They also have an analysis to help users with key insights on what works best for their specific purpose and what certain tasks they need to eliminate for a fine-tuned strategy.
7. Hootsuite – Social Media Management
Juggling is also another useful tool that you can utilize to manage your juggling social media accounts. It is an all-inclusive tool with features like scheduled posting, tracking engagement, and monitoring mentions across platforms within a single dashboard.
But Hootsuite usage goes beyond just scheduling posts; it keeps a keen eye on your brand’s time-to-time interactions to quickly help you with responses.
With its in-depth analytics, you can refine your social media strategy based on what’s working or what is simply a waste of time. This is a highly valuable tool for all, including solo marketers, startups, or professional digital marketing agencies, to remain organized.
8. Trello – Keep Your Projects in Order
Ever feel like there are just too many moving parts in your marketing campaigns? Trello helps you keep everything organized. It’s a simple and convenient project management tool to map out your tasks on boards and move them through different stages in progress and completion.
You can create separate boards for different marketing initiatives, and within those, you can add tasks, assign team members, and track progress. It’s collaborative, too, so everyone on your team knows exactly where things stand. For those looking for a tool to keep your marketing projects running smoothly, Trello’s got their back.
9. BuzzSumo – Find What’s Trending
Content is the king in digital marketing Appkod, while BuzzSumo helps businesses generate content that resonates with your audience, solving your half of the battle.
This tool can help you find the most popular content on any topic. It will show you what’s already trending and what people share. You just have to enter your high-performing keyword; the tool will handle the rest. It will also show your top-performing articles, videos, and posts.
Also, it further enhances your marketing efforts by giving you valuable insights into what content your target audience craves and fresh ideas for your own content strategy.
Wrapping It Up
These nine apps are designed to make digital marketing more efficient and effective. Whether you want to create high-quality graphics or implement best SEO practices, these tools can help you cater to all these tasks. This will save you time, ease your processes, and eventually grow your business. Try these tools now and see how they can impact your strategy. Need apps like this for further digital marketing purposes? Hire mobile app developer to get your own winning marketing app.